Demonstrating a District’s Value
June 01, 2025
In Scottsdale, Ariz., we are blessed with a community that supports our school district, and we capitalize on relationships with all segments of our community — from business and industry to local city and town leaders, higher education partners and alumni who live and work in Scottsdale and now send their children and grandchildren to our schools.
I know there is no greater economic driver or workforce development strategy than public education. It is what drove me early in my career and continues to do so today. Public education, however, is under attack and suffers from increased political pressures and confirmation bias. In Arizona, we receive meager funding from state government with its status of investing in public education that ranks near the bottom among all states.
I recognized the need to demonstrate the district’s value in language the business world is familiar with — ROI, or return on investment. To assess our 20,000-student suburban district’s economic impact, top economists at Arizona State University conducted a study of our business enterprise, as well as the true value of a Scottsdale Unified education. Our business and community partners already saw the value of what we offer the community, but they supported this endeavor and stepped up to help offset the study’s cost.
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This essay is part of a series called "Winning Ideas from Winning Superintendents." To view the other essays in the series, visit the June publication page.
As a central part of the applications for the National Superintendent of the Year program that manages annually, every state-level nominee is required to complete a series of four essays. The prompts require each superintendent to draw on the totality of their experiences over time to capture in words their leadership for learning philosophy and accomplishments, public communication skills, community involvement and professionalism.
Each of the submitted essays, running 1,000 words or less, captures the sharp thinking and meritorious actions taken by those leaders or the school systems they oversee.
In the pages that follow, we’ve dubbed them “winning ideas” from 18 of the 49 state-level honorees in 2025 (Hawaii does not have a state applicant) in the National Superintendent of the Year program.
— Jay P. Goldman
Full Roster of State Honorees: The limitations of space prevent us from featuring every educator recognized in the 2025 National Superintendent of the Year program. A complete roster of each state’s award winner, along with their biographies and photos, can be found on the .
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