April 2025: School Administrator
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Additional Articles
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The Sub-Optimization of School Bus RoutingThinking outside the box to make complex student transportation routing systems more efficient.
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Closing Time: What Nobody Tells You About Exiting the SuperintendencyA veteran superintendent in New York, on his way to retirement, shares advice about handling a career transition without missteps.
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Driving Operational Clarity and Systemic ResultsFour leadership habits that are worth the long-term commitment, and how superintendents have put them into action.
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The Underappreciation of Educational Service AgenciesPartnering with an intermediate agency can support districts operationally during times of crisis.
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Professional Plans for Next YearWill superintendents stay in their posts this coming school year?
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The Discovery of Borrowed SpeechesHow should a communications director proceed when she discovers the retiring superintendent has been plagiarizing portions of his speeches over the years?
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When Disability Meets DisciplineHow nondiscrimination employment laws come into play in a case of performance evaluation gone wrong.
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Three Common Missteps in Board RelationsAvoid these author-tested practices to create efficient governance in your district.
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Dad鈥檚 Leadership Lessons from the Tennis CourtSkills from playing the sport translate well into a school administration role.
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Folding Paper Differently to Inspire New Possibilities
Being open-minded to creative practices can produce compelling results.
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Building Community Through Tough TimesCollaboration and communication as key facets of financial and operational efficiency.
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America鈥檚 Public Education PromiseAASA鈥檚 launch of an initiative that commits to a redesign of public schooling with input from local communities.
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A Future with Students at CenterThe superintendent in Enosburg Falls, Vt., is tied integrally to her community.
Staff
Editor's Note
Molding Minds About Financial Support
How effectively school systems and their leaders communicate with their publics can go a long way toward generating the support our schools need more than ever right now.
That message is what we found appealing in Mellissa Braham鈥檚 article, 鈥淣umbers with Heart: How to Tell a Better School Finance Story.鈥� As the associate director of the National School Public Relations Association and a former school district communications director, she makes the case that school districts have viable options for engaging stakeholders鈥� minds in the lead-up to public vote on an operations budget or a referendum. It鈥檚 this financial support that will allow K-12 education to meet students鈥� needs in and outside the classroom.
Many superintendents have come to see the impactful role their districts鈥� communication professionals play in generating that support among parents, business leaders, legislators 鈥� and notably, the 80 percent or so of community members without an enrollment connection to their local schools. NSPRA has no estimates for the percentage of the nation鈥檚 school districts employing at least one full-time professional responsible for public communication.
At School Administrator, we welcome hearing about new and distinctive measures that school systems are using to advance the important cause of public education. Keep us informed at magazine@aasa.org.
Jay P. GoldmanEditor, School Administrator
703-875-0745
jgoldman@aasa.org
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